Off the Top: Interaction Design Entries

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Showing posts: 181-195 of 215 total posts


11 October 2002

Quest for Customer Service

It is all about customer service these days. I left my surly and poorly communicative cable company (Comcast) for DirectTV satellite, which so far has been exceptional. DirectTV was a breaze to set up service and has answered questions along the way with ease, honesty (they had to go check to verify the correct answet), and kindness.

We has a similar experience at IKEA at Potomac Mill last weekend as we were piecing together elements for our office. The woman who was helping us there took her time explaining things we may need and may save us money. She verified we had all the parts we needed and coordinated a pick-up for us that day as well as tied missing items together from other stores to be delived a little later. She also walked us over and introduced us to another employee who was equally helpful that tied kitchen cabinets into our office plan to neatly store items above the desk. I have had a string of horrible customer service of late that this really stood out. Some of the higher-end furniture stores have offered or provided similar service, but we did not expect it from IKEA. Actually the guy at Best Buy was equally as helpful and offered the best price options when I picked up the hardware for satellite TV.

On the Web there used to be great sites that were well thought though and had great customer service. Fat Brain books was fantastic, but hit the other end of the spectrum when Barnes and Noble took over (I have had horrible experiences with B&N on-line, but their physical stores are rather good). The Verizon site is utterly miserable with no contingency planning at all. The USA.net e-mail service is horrible with out American Express customer service behind it. It seems that many of the well thought through services sites that privide what you need we gobbled up by large entities that do not care about their sites or those that use them.

I still love Amazon as they still have a rather well thought trough service and their customer service is nearly always very good to excellent. I have had excellent service and support from nearly every Apple site or related site I have run across. The Apple store are great, but so are the Apple local stores. The understanding of the product and the people is lost at PC based stores, there is no passion or caring in the PC community, or maybe it is just burried somewhere.

Part of the poor customer service could be attributed to lack of paying for good customer service or not training for customer service properly. Over extended support teams and people can quickly lead to poor or lacking customer service. These elements can quickly lead to a miserable experience, but having people in a service world that are not truely passionate about product and the customer seems to be a common trait everywhere. Where I find great customer service, there is support from top to bottom in the organization for training and caring for the employees, but the biggest factor is passion. Passionate service folks will knock your socks off everytime, given they are not over stretched or worn down.

Follow the passion



18 September 2002

Interactive Awards

Could it be information and site continuity is out and entertainment and design are in? CommArts Interactive 2002 Awards are nearly all beautiful graphical works, but have little or no continuity to the global sites in which they sit. The Advertising and Business awards sections seemed to be the most disconnected, as they had sites in which they sat that were quite different from where the award winners sat.

I really was impressed with the award winners from a graphical and entertaining perspective, but from the point of sharing and connecting to related information many of the winners were disjointed. Nearly all the winners were in Flash, which has information sharing problems for users. The Web is a wonderful information sharing medium that offers a wonderful ability to express, expand upon, and interact with users and other information stores. The Flash elements seemed to be self-contained, which is a serious downside. I will go back and spend more time trying to find examples of great design and using the Internet medium well.

The Internet is many things to many people and offers many options in which to present information. The wonderful thing about the Internet is being able to extract information as well as point others to specific segments of information with out having to wade through unrelated information. Hmmm, possibly more later on this.



17 August 2002

Interface and the customer

Adam Greenfield wrote a great article in Losing (inter)face: Customer experience and its discontents. This is a wonderful correlation and has sparked quite a great perspective on interface.

Communication relies on a transfer of information. I have been going through battles with the UPS driver lately and it is all based on that UPS sticky note that is your communication with your driver and the package you hope will arrive. This week a driver left a blank sticky, which UPS customer service stated was not possible, funny because I have it. The driver did not return the following day. The UPS site fails when the driver does not do their part and customer service can not perform properly when the commication fails. Information needs a transaction vehicle, breaking this transaction can lead to a breakdown in trust.



18 July 2002

Adaptive Path to DC

Last September I attended a two day User Experience Workshop put on by Adaptive Path. This was one of the most conprehensive sessions/classes I had ever been to on the approach and skills needed to develop a usable Web site. As many of us know the Adaptive Path folks are taking this great session on the road and adding a third day using a local professional to help bring it all home. This may be the most productive money you spend all year. Those that come to your sites and pay for your work with receive an even greater benefit. Do it for yourself and for the users of what you produce.

The following is a better description by the Adaptive Path folks describing the Washington, DC (actually held in Arlington, Virginia) sessions:
Design theories don't help if you can't make them work in actual day-to-day practice. Increasingly, sites must respond to the realities of scant budgets and greater financial return. Adaptive Path's User Experience Workshops will prepare you to meet these challenges with usable tools for putting design theory into practice today. You'll spend the first two days with Adaptive Path partners Jeffrey Veen, Peter Merholz, and Lane Becker. They'll show you how to incorporate user goals, business needs, and organizational awareness into your design process. You'll develop a project plan, learn methods for research and design, and create clear documentation. You'll learn the same strategies Adaptive Path has successfully practiced for a wide range of companies, including Fortune 500s, startups, and not-for-profits.

Additionally, on day 3 we will be joined by information architect extraordinaire Thom Haller, who will talk about "The Value of Structure." In this workshop, he'll draw on twenty years experience in professional communication to explore the possibilities inherent in structure, and its value to others. As participants, you'll have the opportunity to see structure through users' eyes. You'll learn a measurements-based, performance-focused structure for gathering, evaluating, chunking, knowing, and organizing content. You'll have a chance to "sample" different structures (such as narrative) and see how they offer value to organizations and their constituencies.

You'll leave the workshop inspired and equipped with design techniques and a library of documentation templates that you can use right away -- so that your web site will satisfy your users, your management and you! But wait--there's more! Or, rather, less! As in--DISCOUNTS! If you sign up with the promotional code "FOTV" (without the quotes), we'll knock the price down from $1,195 to $956 -- a 20% discount.

For more information: http://www.adaptivepath.com/events/wdc.phtml



12 June 2002

Paris France design in CommArts

I enjoyed the CommArts Design Interact article on Paris France. One of the pull quotes is very close to one that I continually use around meeting tables at the organizations I work for, "The Internet site or Intranet site is not about or for anybody around this table, it is not for anybody we can reach out and touch, it is for those folks we can not touch and walk through the site or application. This is why we build this site and or application, it is to be used by those we can see or touch. Knowing this we must focus building things in a manner that the user will understand, because we can not explain how we think to guide them so we must understand how they think." This article also provides some great visuals along with the wonderful read.


10 May 2002

CommArts discusses 37FedEx

CommArts picks up the 37signals mock redesign of the FedEx site. Read the CommArts write-up of 37FedEx. Those of you unfamiliar with 37signals work, they are a Web/Internet development firm that focusses on simplicity of design and ease of use. Their work is clean, fast, and seemingly intuitive.


5 May 2002

Functional and design documentation

Functional vs. design in documentation explained in one article. This article explains why these two thoughts should be in two different documents. The article also explains what should be in each of the documents. Do discuss, or I suppose folks are somewhere...


New edesign mag

Last night I stumbled across edesign magazine at the local Barnes and Noble. I have been bemoaning the loss of Web Techniques and other electronic medium magazines. The preview copy that I picked up was a rather solid issue that covered a broad swath topics. The magazine did not hit the cutting edge, but it was the first time I have seen some topics covered in hard print. The magazine pointed to MeFi (including some specific threads in MeFi) and talked with Zeldman and other developers who are in the digital medium for more than just fast cash. This issue touched on the folks that have been and are still passionate about the digital medium and electronic design. It was nice to see Carl Steadman's name in hard print again. I hope these folks can stick around. Now I am waiting for a May/June issue.


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